Read the label before you buy.
here at POM Wonderful has many benefits. A key benefit is getting a lot
smarter about the trickery many food and beverage companies use to distract
consumers. Recently, we did a product tasting and label review of a number of
the new pomegranate juice products that have hit the shelves. It was quite
enlightening and an important reminder to really pay attention to the food and
beverage products I buy.
Even more disturbing, though, was when we read the labels. Many of these companies use fancy pomegranate fruit pictures on the front and bursts stating “contains 100% fruit juice.” It’s quite reasonable to believe you’re getting 100% pomegranate juice, right? Then we’d turn over the bottles and read the ingredients. Frequently, we’d find the first ingredient was water or apple juice. (In case you didn’t know, it’s the law that ingredients must be listed in the highest-to-lowest order they’re used in the product.) Somewhere down in the ingredients listing is where pomegranate juice would be listed. And because the company had used some pomegranate juice, they would put the claim on the front “contains 100% fruit juice”. Legal – yes. Right – no!
These companies believe they can fool you – and they often do because we get so busy we don’t take the time to read the ingredients label. But if you care about what you put in your body, read the ingredients. Don’t be fooled by pretty pictures and bright colored bursts on the front of the package. A few minutes reading the labels can pay off for a life time of good health. Healthy wishes.